However, they were unable to keep innovating and made some questionable decisions, like switching to a subscription-based model, so that their primary differentiator was they were the only paid online dating platform in a sea of free ones. This was one of the first apps on Facebook, and they quickly gained a lot of traction and raised a lot of money. The growth was slow at first, but exploded once the author realized the potential of the Facebook ecosystem to leverage online dating within your social network. In the early stages, especially since the product relies heavily on network effects, it’s crucial to focus on the growth strategy - it’s not enough to have slightly better features than the competition, but you must have some killer feature that makes it 10x easier to do something. After seeing his coworkers struggle to find dates online, he quit his job at Lehman Brothers to start an online dating company. Get more Explosive Growth content at the Explosive Growth Business Bookwebsite, including Explosive Growth Tips For Entrepreneurs and Cliff’s recommended best business books for entrepreneurs.Book that claims to be about startup growth, but is really the story of the rise and fall of the author’s own company. He has appeared on CNBC, Bloomberg, Fortune TV, and many other top tier media outlets.Ĭliff grew up in long island, lives in Manhattan, and enjoys a good steak, karaoke, traveling, and playing basketball where you can usually find him working on his 3-point shot. He is a leading social media and online dating visionary and spokesperson. SNAP’s revenue grew 4,412 percent from 2007 to 2011, making it the 9th fastest growing internet company in the US.Ĭliff served as Snap's CEO for 11 years until 2016 when it was acquired. SNAP’s dating apps have attracted over 100 million users and pioneered numerous online dating innovations including being the first dating site to integrate Facebook’s social features and ‘swiping’ into the online dating experience. With little funding, Snap established itself as the leader and pioneers in the online dating industry, becoming the first social media company to become publicly traded in 2006. Cliff Lerner gave up a lucrative Wall Street career to launch an online dating start-up called SNAP Interactive.
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